A Building Materials Distributor
One video did 104,000 views and the enquiries had nowhere to go. The system was built before the first salesperson was hired, so nothing depended on them.
Year:
2026
Industry:
Building Materials Distribution
Team:
Exclusive distributor, first sales hire pending
The Problem
A video went to 104,000 views and enquiries followed. There was no way to capture them, nothing to reply, and no path from a message to a showroom visit. The plan was to hire a salesperson, ninety days out at best, and hope they'd remember to follow everyone up once they'd learned the job. Every enquiry in between was going quiet.
Solution
Every enquiry now gets a reply on the brand within minutes and a path to a showroom visit. The follow-up runs on its own. The price advantage against the cheapest competitor is built into the sequence, so every conversation starts from a number. When the salesperson started, the system was already running. They inherited a pipeline instead of an inbox. Why this worked: - The system existed before the person did, so nothing depended on one hire ramping up. - Every reply carried a real number, not a promise to get back to them. - Demand had somewhere to go the moment it arrived.
Testimonial
Mekan
Owner, construction supply sourcing
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